AnaC
About Me
15+ years working experience in the digital domain in roles such as Product Manager, Product Owner, Project Manager, Content Lead, Content Manager in companies such as adidas, MTV, KLM / Air France, Philips, Canon, TomTom, Miele, etc.
I am a customer ambassador within organizations building and maintaining the bridge between the business, technology, design and content.
With a structured and pragmatic attitude – yet with an accessible and humorous approach – I build rapport within my teams and establish a trustworthy reputation with stakeholders in the companies I had the privilege to collaborate with.
Education
University of Amsterdam
New Media
Work & Experience
Senior Product Manager
Miele X
Role incorporated within a global ecommerce department. Responsible for the mid-funnel (PLPs, PDPs) and the post-sales domain (Support) in the markets using the SAP Commerce Cloud (Hybris) platform in the European and North American markets. KEY RESPONSIBILITIES: ▶ Setting up the product roadmap on a yearly basis and fine tuning it on quarterly basis based on the RICE scoring system; ▶ Planning the user stories on a 2-week Sprint cycle (and monthly releases) and prioritizing the backlog with a remote scrum team (10 FTEs: back-end developers, front-end developers, QAs; + UX designers, web analysts and CRO specialists); ▶ Preparing and presenting the monthly release overview to stakeholders; ▶ Organizing workshops with stakeholders to identify and tackle the main pain points in specific flows of the customer journey; ▶ Validating feature hypothesis through A/B tests; ▶ Gathering web analytics data, customer feedback and benchmark reports to continuously construct insights informing the roadmap. MAIN ACHIEVEMENTS: ✅ Rolling out a new UX/UI version of PLPs and PDPs ✅ Supporting the migration and rollout of 7 markets to the new SAP Commerce Cloud Platform ✅ Conceptualizing and developing (back-end and front-end) a new customer self-service tool based on user research ✅ Improving the online technician booking flow resulting in a 37% increase in BPS, 25% increase in GCR and 14% increase in CES ✅ Supporting the creation of 2 new Product teams and the hiring process of 5 Product Managers
Senior Digital Project Manager (interim)
adidas
Role incorporated within the PMO group in the European market organization. KEY RESPONSIBILITIES: ▶ Managing ecommerce projects within the sales and post-sales domains in order to improve the e2e customer experience of an online order delivery during the COVID-19 pandemic period (including web features and email communication); ▶ Coaching 3 (Medior) Project Managers as well as coordinating and overviewing their deliverables. MAIN ACHIEVEMENTS: ✅ Setting up new processes and tools to support the demand generation on a quarterly basis between the EU market (CX, Operations and CS) and the global Product teams (Front-end, Back-end, CRM); ✅ Rolling out several order email flows regarding accurate information the delivery process as well as improving the UX in the order confirmation page to all European markets.
Product Owner - Content Distribution
KLM / Air France
Product Owner of a distributed team (remote and onsite) responsible for a REST Service distributing content from different CMS's to various APIs and Front-Ends. Working in SAFe (Scaled Agile Framework) with joint Products teams from Air France and KLM. KEY RESPONSIBILITIES: ▶ Developing the product roadmap; ▶ Planning and prioritizing the Epics and Features for each quarterly PI based on the WSJF framework and the User Stories for each 2-week Sprint; ▶ Managing the backlog and the applications’ technical debt; ▶ Acquiring and onboarding new consumers within the several domains (B2C, B2B, B2E); ▶ Organizing demos and training sessions within the organization; ▶ Setting up Product and Team's KPIs, metrics and targets in order to provide monthly and ad-hoc reports; ▶ Promoting the team's achievements towards the business and other stakeholders. MAIN ACHIEVEMENTS: ✅ Migration of 3 platforms from Docker to Kubernetes ✅ Enhancing the security of the platform to enable the storage and distribution of confidential information and the safety of modify and delete operations ✅ Enabling the distribution of different content types ✅ Acquiring 10 new internal content providers and consumers
