Ahmad Raza Mughal

About Me

Myself, Ahmad Raza, SEO,PPC, ASO & Paid UA Expert with more than 10 years of experience.

Work & Experience

SEO Manger

PASBAN IT Group

02/04/2008 - 11/30/2010

Responsibilities: ▪ Develop SEO strategies, and implement and monitor campaigns ▪ Perform site analysis, keyword research and mapping, and assess link building opportunities ▪ Perform competitor SEO research ▪ Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness ▪ Prepare analytics and ranking reports and present to clients and management

SEO PPC & Social Media Marketing TEAM LEAD

WAPEXP

12/06/2010 - 06/29/2018

Responsibilities: ▪ Assisted in the development of short- and long-term marketing and strategies and managed their execution ▪ Managing media buying campaigns across all channels (including Facebook and Instagram Ads and Google Adwords and apple search ads) -running paid ad experiments and optimizing ROAS ▪ Nurture client relationships and develop relationships with new clients ▪ Maintain maximum effectiveness while adhering to strict deadlines and budgets ▪ Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors ▪ Assisted in providing analytics and performance reporting to management Performed competitor research ▪ Helped define best practice SEO and SEM procedures ▪ Assisted in the development of social media strategies and optimization campaigns ▪Managed relationships and projects for a number of key clients SEO Campaign Process: Responsibilities: ◆ Detailed competitors analysis to create a action plan to outrank our industry competitors ◆ While doing competitors analysis and your audience analysis we will shortlist most profitable keywords for your business according to SEO & users. ◆ We will optimize your websites structure according to best SEO practices so your website will get maximum visibility in search engine. ◆ This process will include technical SEO & On Page SEO as well. ◆ In this stage, your complete website ( Each & every page ) will be analyzed and optimized according to search engines. ◆ In Off Page SEO part, we will be responsible for doing all the promotional activities that are required to rank your website. ◆ While doing all of these stages of campaigns we will be responsible for reporting and data analysis for the future strategies. ◆ We have proven track record of following best practices to drive profitable traffic from search engines for our clients and we will follow those proven steps and tactics according to your business as well. Achievements: ◆ Helped to develop and execute a comprehensive social media marketing strategy ◆ Attained top 5 position in Google rankings for 80% of clients ◆ Making business from 0 to more than $5000 in 9 months. ◆ Created a road map for a fresh website from no where to started driving traffic within 3 months with the help of our SEO consultancy. Respected Clients: https://smmpakpanel.com https://www.pass4sure.com/ https://www.testking.com/ https://www.eyebuydirect.com https://leathershub.com

ASO & Paid UA, PPC & SMM Optimization

Amazing tech Solutions

07/01/2019 - 02/02/2023

Clients: 1 - Flow Motion Entertainment (Canadian Publisher) 2 - Ownag Labs (U.S.A) 3 - WeFun: (Singapore Publisher) 4 - Twizard Studios 5 - Android PIX+ELS 6 - Game Bunch 7 - OHealth Apps Studio Responsibilities: ▪ Develop best in class ASO strategies across the App Store (Apple) and Google Play Store (Android) ▪ Analysis of competitors' ASO strategies ▪ Optimization of application metadata; ▪ Work with localisation to ensure all our App Stores are effective ▪ Collaborate with the Creative Marketing team to create new assets for the App Stores ▪ Execute the best keyword optimization strategies across all our games ▪ Monitor the performance & own the reporting function of our App Store marketing. ▪ Create & execute a strategic roadmap for A/B testing in all app stores ▪ Work closely with the wider Marketing team to ensure consistent and impactful custom app store pages and app store experiments.

Video

Skills

SEO
93%
ASO
95%
PPC
90%
seacrch engine optimization
95%