Abhishek Rathod
About Me
I believe design has the power to solve problems and improve lives. My work focuses on understanding user needs and translating insights into intuitive, engaging interfaces. Take a look inside my process and explore my dedication to human-centred design.
Education
University of York
Nirma University
Work & Experience
User Researcher
University of York
esigned a volunteering app with a focus on user engagement. Conducted comprehensive user research, context analSsis, and iterative design, resulting in a streamlined and effective user experienceR Researched Netflix's personalization strategies, developing an in-depth understanding of user-driven recommendation sSstemsR Examined Augmented RealitS's potential in healthcare through a thorough literature review, highlighting potential benefits and use casesR Spearheaded research on adaptive interfaces for multi-device contexts. Enhanced user productivitS bS conducting a literature review, developing a design proposal, creating personas and scenarios, wireframing, designing, and outlining future evaluation strategies
UI Designer
SmartX City
Crafted pixel-perfect designs using a user-centric approach, ensuring seamless handoffs to development and successful internal testingR Collaborated effectivelS with cross-functional teams to solve user problems, ensuring design consistencS and driving optimal solutions.
Graphic Designer
Viscon Automation
eveloped a robust brand identitS, including a new logo, significantlS enhancing the companS's brand value and consistencSR Contributed to SCAA and IIoT product development, applSing design expertise to improve product aesthetics and functionalitSR Increased social media engagement through effective marketing strategies
