Abdullah Afif
About Me
Enthusiastic Product Manager graduated from RevoU PM Bootcamp Program. Experienced in ensuring all aspects of product management including planning, managing, identifying potential products in user stories, market research, product research, product introduction, budget cost analysis, and coordinating with all the stakeholders. Currently working as a sales marketing automotive in Astra Daihatsu and highly skilled in communication skill especially in sales and negotiation.
Education
Universitas Singaperbangsa
Bachelor Degree Manajemen
RevoU
Product research and development to increase the retention rate of ASTRO Indonesia (quick commerce) through Customer Service in Apps in a group project. 13-weeks intensive course that shaping product management skills (product vision & strategy, OKR & metrics, research, problem and solution prioritization, product development process, stakeholder management, product experimentation, product launch & Go-to-Market)
Work & Experience
Product Management Intern
RevoU
Save The Children (Corporate Crowdfunding) - Internship Project Responsibilities : - Define the problem the acquisition process from web-apps is inefficient and out of date. - Creating features to raise the retention rate using lean canvas - Define user persona and customer journey - Market Share for Save The Children : 10% from SAM, 56 activities/year Astro (Quick Commerce) - Case Study Astro is Indonesia's first quick commerce company that delivers groceries and essentials to your door within 15 minutes. 24 hours a day, 7 days a week. - Develop new product feature which success increase 57% with user satisfaction points 4.6 out 5.0 from usability testing. - Creating features to raise the retention rate and revenue ASTRO. - Data analysis research with Quantitative research (Social media listening) and Qualitative research (In-depth interview and mystery shopping). - Prioritizing problem using RICE method and Eisenhower method. - Creating prototype design for the initiate “Daily Reward Check-in Koin” feature using Figma and doing A/B testing using Maze for gaining user satisfy result data for the feature. - Initiate go to market strategy for the ”Daily Reward Check-in Koin” feature. Halodoc (Health Technology) - Case Study Responsibilities : - Research and analyze Company vision/mission and product vision of Halodoc by using lean canvas - During the product case I do product discovery with : Competitor Analysis, Value Proposition Canvas, Market Research and Validation, Problem Discovery, Problem Prioritization, User Flow - Create Product Requirements Document (PRD)
Marketing Sales
PT Astra International Daiahatsu Sales Operation
- Conduct consumer prospecting and car sales - Manage the 2 sales team and solve consumer problems - Creating sales content, managing paid advertisements, and managing branch social media. - Direct sales to consumers - Cooperate with 5 leasing and administration - Over 110% sales target for 10 months - Get the top volume sales reward over target by 15% for 6 months
Data Entry
PT Bussan Auto Finance
- Input 750 consumer applications per month - Input financing data - accurate data verification
