Yiyi Zhao
About Me
Creative and data-driven Marketing Coordinator with experience in digital marketing, content creation, and campaign execution across multiple platforms. Proven ability to increase brand awareness, drive customer engagement, and optimise marketing performance through data analysis and audience insights. Skilled in social media management, influencer collaboration, paid advertising, and customer relationship marketing.
Education
Nottingham Trent University
- Developed expertise in SEO, digital storytelling, audience analytics, and content strategy. - Applied data analysis and reporting techniques to improve audience engagement.
China University of Petroleum, Beijing
- Trained in data visualisation, applied mathematical modelling, and analytical problem-solving. - Gained experience in quantitative research and performance tracking.
Work & Experience
Journalist placement, Nottingham
Notts TV,
- Conducted over 10 street interviews, engaging with 100+ individuals, demonstrating strong cold-calling and interpersonal skills to gather diverse perspectives. - Collaborated with multiple departments under tight deadlines, ensuring timely submission of video content for live broadcasts, refining my teamwork and time management abilities. Assisted in uploading and categorising multimedia content, improving online accessibility and user experience. - Conducted audience data analysis, tracking engagement metrics and optimising content based on performance insights.
Sales Advisor
Jo Malone
- Contributed to in-store marketing campaigns by delivering engaging product storytelling, enhancing brand experience, and influencing customer purchasing decisions. - Created personalised customer experiences using CRM tools to track preferences, demonstrating a data-driven approach to audience engagement. - Leveraged bilingual communication skills to connect with diverse customers, improving brand accessibility and fostering community engagement.
Digital Marketing Assistant
Lola Rose
Managed influencer collaborations, coordinating with five KOLs (500K+ followers each) to produce 30+ campaign videos, driving a 25% sales uplift during product launches. Created and optimised TikTok content (438K followers), producing two high-quality videos per week, achieving 1M+ monthly views and 300K+ viral views. Conducted A/B testing and performance analysis, increasing engagement rates by 15% and improving ROI on paid marketing campaigns. Assisted in content scheduling and campaign execution, ensuring timely delivery and brand consistency.
Digital Marketing Intern
Smart Air
- Developed cross-platform digital campaigns for YouTube, Instagram, and localised content for Chinese platforms (TikTok, RedNote), increasing audience reach by 60% in four months. Ran sales performance reports, tracking key metrics such as conversion rates, average order value, and product popularity. - Enhanced content performance by redesigning the company newsletter using Canva, achieving a 106% increase in monthly views, and optimising the Chinese-language website with SEO strategies to boost organic traffic growth. - Led digital support for product launches, collaborating with international teams to create visual assets and product detail translations, ensuring accurate messaging and timely releases.
