ivyabraham
About Me
I’m a UX designer with a background in architecture and a Master’s in UX Design from Purdue. My work spans early-stage AI startups, nonprofits, and academic research projects, where I’ve led design systems, dashboards, and accessible platforms that connect technology with real user needs. I started in spatial design and moved toward UX after realizing how deeply design choices shape understanding and inclusion. I hope to keep working on products that make complex systems easier to navigate.
Education
Purdue University
Coursework: Qualitative Research in Technology, UX Methods & Design Studio, Educational Game Design, Player-Centered UX in Game Design, Virtual Reality Environment, Disability & Technoscience, IT Project Management
Malaviya National Institute of Technology
Coursework: Product Design, Human Factors in Design, Architectural Design, Interior Design, Universally Accessible Design
Work & Experience
Product Designer
Cadence LLC
• Leading UX direction for a seed-stage AI venture by applying the Opportunities-to-Be-Done framework to capture multi-user needs and streamline contract/vendor management workflows informing the user journeys & design of the dashboard. • Building a scalable atomic design system from scratch, defining status & notification models across multi-stage workflows, focusing on visual hierarchy and microcopy to improve user awareness and task prioritization. • Collaborating with SMEs, product managers, and engineers to align product vision with user and business needs and optimize design-to-development handoff through Figma specs and design reviews.
UI/UX Designer
The Emily Shane Foundation (NGO)
• Conducted a UX audit of the foundation’s website, identifying key usability gaps such as the lack of design system, inconsistent responsiveness, ineffective UX writing, and orphaned pages disrupting navigation. • Building a reusable design system in Webflow, standardizing components, typography, color, and interaction patterns to ensure brand consistency and scalability. • Redesigning information architecture and sitemap across 13 pages to streamline content, eliminate redundancy, and improve SEO and user journeys through contextual CTAs and cross-linking strategies.
UI/UX Designer
Purdue University Online
• Secured $20K funding to develop a web educational game for Purdue students, raising awareness of AI in education with a narrative-driven call-to-action in the final level, contributing to 15% increase in Summit registrations. • Led the design of the narrative and gameplay for 5 of 8 levels, engaging 150+ players through the web platform and an on-campus physical installation where players explored a protagonist’s office to uncover narrative clues. • Developed the interface style guide, designed 60 game screens, created a 2.5-minute video explaining neural networks, and produced assets including the game logo, maps, icons, and AI agent gifs; also prepared vendor-ready merchandise assets for rewards and event marketing.
