Ezinne Agbai
About Me
I’m a skilled copywriter who has been in the sales field long enough to know what prompts customers to click on the purchase button and I tailor my words to suit just that.
What I Have Done to Date:
I’ve transformed businesses by crafting compelling copy that drives results. To effectively create copy that appeals to the Limbic system of my ideal buyers, I have deeper conversation with the brand owner and try to understand their goals, what figures they are currently doing and what they are looking to achieve. This helps me create copy to aligns with the company’s goals and objectives.
When creating copy, I put the following into consideration
- Headline: This is the most important part of any copy and as to be compelling enough to get the reader want to know more)
- WIIFM (What’s in it for me): People want to know what they stand to get by buying your product or service
- Belief Changing intrigues: People are more likely to listen to your story if show you know their struggles and how they can solve or overcome them.
- Testimonials: This can help shift their beliefs too because if it has worked for several people, there is every tendency they will believe your product works.
My work has consistently turned ordinary marketing efforts into powerful revenue machines. By connecting deeply with audiences and using persuasive language, I’ve helped brands communicate their value and achieve significant growth.
Career Path:
I started as a passionate writer and quickly discovered my flair for connecting words with emotions. Over the years, I’ve sharpened my ability to craft copy that not only informs but also inspires action. I’ve worked with a diverse range of businesses, helping them turn their vision into reality by creating compelling narratives that resonate with their target market.
Aspirations:
I aim to continue growing as a copywriter and strategist, focusing on making meaningful impacts for businesses. My goal is to lead projects where my words shape the brand’s success and help them achieve even more ambitious financial targets.
Ideal Volunteer Opportunity:
I’d love to volunteer my skills for a tech start-up. Helping a young company get its message right and grow. Being able to use my copywriting skills to amplify causes I believe in would be a perfect match for my passion for meaningful work.
Education
Anambra State University
Graduate of Biochemistry
Work & Experience
Content writer
Afrikrea
Afrikrea is, a fast-growing e-commerce brand, I transformed their brand voice and online presence. I rewrote their product descriptions, ads, and email campaigns, which resulted in a 40% increase in click-through rates and a significant boost in sales. My copy helped the brand connect more authentically with their target audience, driving repeat purchases and customer loyalty.
Content writer
Talosmart Technologies
Talosmart Technologies a tech-driven SaaS company, I revamped the entire product messaging and marketing strategy. By creating clear, compelling copy for their website, email campaigns, and product descriptions, I helped the company increase lead conversion by 35%. My work also contributed to a 20% growth in subscription renewals, as users were able to better understand the product's value.
