chloex58
About Me
Hi, my name is Chloe! I’m a Business Information Systems recent graduate with experience in marketing, communications, and UI UX design. So far, I’ve worked on projects that involved user research, design prototyping, and crafting intuitive experiences, as well as marketing campaigns where I analyzed data to optimize engagement.
I’m passionate about creating user-centered solutions that are both functional and engaging, and I aspire to grow my career in either product marketing or UI UX design, where I can combine creativity, strategy, and analytics.
I’m excited to volunteer because I want to gain hands-on experience in the space, contribute to meaningful projects, and learn from a collaborative team. My ideal volunteer opportunity involves working on UX design or product marketing projects where I can help improve user experiences, design interfaces, or support product growth while developing my skills further!
Education
University of California, Riverside
Work & Experience
Marketing & Communications Assistant
Education Abroad, UC Riverside
Tracked and managed a CRM pipeline of 500+ prospective students using HubSpot, creating automated and personalized email and social campaigns to improve engagement and conversion. Coordinated with 5+ academic departments to launch and market 10 new programs, aligning messaging across email, web, and print channels. Conducted multi-channel campaign analytics and reporting using Google Analytics, optimizing marketing efforts to increase program participation by 15–20%. Produced and updated digital marketing collateral (newsletters, brochures, social content) using Canva and Figma, and scheduled social media posts on Hootsuite, ensuring consistent brand storytelling and audience engagement.
Marketing Intern
Avison Young
Created 15+ sales enablement and client-facing marketing materials, including pitch decks, brochures, and presentations, translating market research into actionable product marketing content. Conducted competitive and market analysis using Tableau and CoStar, identifying trends and opportunities that informed 5+ marketing campaigns and GTM initiatives, contributing to a 20% increase in client engagement. Supported multi-channel marketing campaigns, including email and social initiatives in HubSpot, and coordinated A/B tests to optimize messaging and engagement by 15–20%. Designed and managed branding and marketing assets (web, email, print) using Canva and InDesign, ensuring consistent messaging, quality control, and alignment across teams.
Marketing and Sponsorships Lead
Citrus Hack
Directed multi-channel marketing campaigns for a 300+ attendee event, using email, social media, and digital promotions to drive a 30% increase in registrations. Prospected and managed outreach to sponsors, securing partnerships that enhanced event visibility and engagement. Created 15+ digital assets, sponsorship packets, and social media content in Figma, ensuring consistent brand messaging across platforms. Coordinated cross-functional teams to execute campaigns that maximized event reach and participant engagement, leveraging insights to optimize outcomes.
UI/UX Design Lead
Cutie Hack
Conducted 10+ user interviews to gather participant insights and translated findings into actionable recommendations, improving website usability scores by 25% and informing redesign decisions. Collaborated with marketing, design, and web development teams to integrate feedback into wireframes and prototypes over a 4-month timeline, enhancing accessibility and engagement.
VP of Marketing
Alpha Kappa Psi
Executed targeted email and social media campaigns, combined with on-campus engagement, reaching 3,000+ students and driving a 27% increase in membership. Managed a 28-member marketing committee to implement recruitment initiatives, resulting in a 50% higher event turnout compared to previous years. Analyzed campaign performance and member engagement data to refine marketing strategies, ensuring sustained growth and increased participation.
