Amberly Tam
About Me
Hi there 👋 I am a product designer who is passionate about crafting frictionless and purposeful interactions that enrich peoples’ lives.
I believe that technology can only solve problems for people when we truly understand the people we are designing for. With an interdisciplinary background in Cognitive Science and 3 years of academic research experience, I have acquired knowledge in human cognitive processes which lay the foundation to understanding how humans learn, think, and behave. I am able to address users’ needs and motivations by taking into account their cognitive loads, biases, and perceptions. I have extensive experience in utilizing both qualitative and quantitative research methods to understand the problem at hand.
My goal as a product designer is to continuously learn how we, humans, are changing in this rapidly-evolving world, in order to design relevant yet innovative products that provide value to users and the business.
I’m currently seeking a product design role where I can utilize different UX research methods to address business questions/problems and use those insights to inform my design solutions. I enjoy working cross-functionally and am actively seeking opportunities to work with project/product managers, engineers, researchers, and product designers. I believe that the most creative and innovative ideas come from collaborative efforts. 🙂
Check out my portfolio:Â https://www.amberlytam.com
Education
University of California, Los Angeles (UCLA)
Work & Experience
Product Designer
!-Lave
Strategized, researched, and designed a solution to grow the user base of a start-up laundry delivery service app to include bike deliveries on top of the existing car delivery method. Conducted user research under a tight timeline by utilizing online resources (blogs, Reddit threads, YouTube comments) to understand delivery bikers’ needs and frustrations. Identified two new user personas and designed new features to improve the existing user flows based on new findings. Validated solutions through usability testing of 5 users.
Staff Research Associate
UCLA
Conducted research to understand the effectiveness of biological measures in predicting emotional responses to personally relevant social issues viewed on social media. Planned and executed research participant recruitment. Collected qualitative and quantitative data through surveys, interviews, and eye-tracking. Redesigned the online database alongside a project manager and software engineer to improve the user experience for uploading and downloading research data. Promoted from research associate I to II.
UX/UI Designer
CityPups (Conceptual Project)
Ran a 5 day modified Google Venture Design Sprint to design a website to help city dwellers find the perfect dog to adopt. Synthesized existing research, conducted competitor research, sketched a storyboard, rapidly prototyped, and tested designs to validate the solution.
UX/UI Designer
nomnom (Conceptual Project)
End-to-end design of a mobile app from concept to pixel-perfect high-fidelity prototype to help people decide where to eat. Conducted in-depth user interviews. Conducted multiple rounds of usability testing to improve designs.
