We’re seeking an experienced and analytical SEO Specialist to improve our app and website visibility across search engines and app stores. In this role, you’ll be responsible for developing and executing SEO strategies that drive organic traffic, boost rankings, and increase conversions. You’ll work closely with our marketing team to ensure our app and website are optimized for discoverability and long-term growth.

Responsibilities
Develop and implement SEO strategies for both website and app marketing to increase organic traffic and user acquisition.
Conduct keyword research and competitive analysis for website content, blogs, landing pages, and app store listings.
Optimize on-page elements (meta tags, headers, internal linking, structured data, page speed).
Implement technical SEO improvements (site audits, crawlability, mobile optimization, Core Web Vitals).
Collaborate with content creators to develop SEO-driven blog articles, landing pages, and app feature content.
Manage App Store Optimization (ASO): improve app title, descriptions, keywords, and visual assets for higher app store rankings.
Track and report performance metrics (organic traffic, rankings, conversions, installs).
Stay up to date with SEO trends, algorithm updates, and ASO best practices.
Collaborate with paid ads and social teams to create integrated marketing strategies.
Build high-quality backlinks through outreach, partnerships, and digital PR.

Requirements
Proven experience as an SEO Specialist, ASO Manager, or Digital Marketing Specialist.
Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).
Experience with ASO platforms (App Annie, Sensor Tower, Mobile Action, AppTweak, or equivalent).
Solid understanding of search engine algorithms, keyword research, and link-building strategies.
Familiarity with mobile app marketing funnels and user acquisition strategies.
Basic knowledge of HTML, CSS, and JavaScript for technical SEO implementation.
Excellent analytical and problem-solving skills with a data-driven approach.
Strong collaboration and communication skills.

This is a voluntary position, i.e., there is no direct financial compensation, promise of future paid work, or any taxable benefit in kind.