Cookie Policy
The cookies the SkilledUp Life marketing website uses, what they do, and how to control them — in plain English.
This page covers the marketing website only. Cookies used inside the SkilledUp Life platform at app.skilledup.life are described separately there.
01What cookies are
The plain-English version
A cookie is a tiny text file a website stores on your device. It helps the site work properly and lets us understand, in aggregate, how the site is used. Cookies can't run programs or carry viruses, and they don't tell us who you are personally.
We also use similar technologies (like pixels and local storage) for the same purposes — wherever we say "cookies" on this page, we mean all of them.
02Why we use them
We keep cookies on this website to a minimum. We use them only to:
- Make the site work — keep it secure, fast and available;
- Understand and improve it — see which pages are useful, using aggregated analytics.
We do not use cookies on this website to build advertising profiles or to sell your data.
03The types we use
Two kinds: strictly necessary (always on) and analytics (only with your consent).
Strictly necessary
Always onNeeded for the site to load securely and reliably — set by our hosting and content-delivery providers. These don't track you and can't be switched off.
Analytics
With consentHelp us count visits and understand how the site is used, in aggregate, via Google Analytics. These run only if you allow them, and you can change your mind any time.
04The cookies in detail
The table below lists the cookies you're most likely to encounter on this website. Exact names and durations can vary as providers update their services.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| Strictly necessary | |||
__cf_bm / cf_clearance | Cloudflare (hosting/CDN) | Keeps the site secure, manages traffic and tells humans from bots. | Session – 30 min |
PHPSESSID | SkilledUp Life (WordPress) | Preserves your session state while you browse. | Session |
| Analytics — with consent | |||
_ga | Google Analytics | Distinguishes one visitor from another to count visits. | Up to 2 years |
_ga_<ID> | Google Analytics | Keeps the analytics session state for your visit. | Up to 2 years |
_gid | Google Analytics | Distinguishes visitors over a short period. | 24 hours |
If our consent banner or cookie tool is active, you can always see the exact, current list there.
05Third-party cookies
Some cookies are set by trusted third parties that help us run the site:
- Google Analytics — for aggregated website analytics. See Google's Privacy Policy and how Google uses data from sites that use its services.
- Cloudflare (and our hosting providers) — for security and content delivery. See Cloudflare's Privacy Policy.
We don't control third-party cookies — please check the relevant provider's policy for full details.
06Managing cookies
You're in control — accept or reject non-essential cookies in our banner, or clear them in your browser any time.
You have a few options:
- Our cookie banner — where shown, use it to accept or reject non-essential (analytics) cookies, and to change your choice later.
- Your browser settings — every major browser lets you block or delete cookies. See the help pages for Chrome, Safari, Firefox or Edge.
- Google Analytics opt-out — install Google's opt-out browser add-on.
Blocking strictly-necessary cookies may stop parts of the website from working. Blocking analytics cookies won't affect your experience.
07Changes to this policy
We may update this Cookie Policy as our website and the tools we use change. The current version is always published here, and the "Last updated" date at the top shows when it last changed.
08Contact
Questions about cookies?
Happy to explain anything here. For more on how we handle data on this website, see our Privacy Policy.