Structuring your Marketing Team
It becomes easier to generate revenues when the market knows your product exists, what it does and who you are.
Below is a structure we recommend when building your marketing team with our skilled Volunteers.
4 Stages of building
You can start with one Marketing Volunteer and expand.
Recruitment
Recruitment and Selection are vital to start building your marketing team.
Onboarding
Rapid and well prepared Onboarding and Training ensures faster outcomes.
Performance
Performance based on daily reporting culture ensures higher level of productivity.
Offboarding
Timely Offboarding and issuance of Testimonials makes everyone happy.
Market Research & Planning
Marketing Researchers allows you to understand the competitive landscape and how to position your product into it.
Marketing Researchers can also help you to define your Ideal Customer Persona (ICP) and collect data that matches it.
Once you know above, you can start to create the marketing plan which will not just create demand generation but also build your brand equity.
Marketing Operations & Administration
Before you get carried away with building the marketing team fully, you need to also understand how you will administer the team and ensure a higher level of productivity.
Remember our volunteers volunteer for typically 2 to 3 hrs per day for 60 volunteer days under a 3 month Volunteer Agreement.
It’s vital to be prepared before you start filling marketing roles.
Content Creation
Content creation is at the heart of any marketing operation.
Your content creation team can be structured into:
- Copy writers.
- Graphic designers.
- Video creators and editors.
There is no limit to how many content creator volunteers you can have.
Content Distribution & Engagement
Once the content is ready, your content distribution team can start creating demand for your product.
Content distribution team may include:
- LinkedIn co-ordinator(s).
- Facebook co-ordinator(s).
- Twitter co-ordinator(s).
- YouTube co-ordinator(s).
- TikTok co-ordinator(s).
- Instagram co-ordinator(s).
Each co-ordinator shall not just publish content and respond to comments but should also seek out potential leads for your product collaborating with the sales team.
Events Management
Events management focuses on bringing your audience to a location at a time to increase their awareness of what you do as a tech startup business as well as how your product can help them.
- LinkedIn Audio events.
- Twitter Spaces.
- Webinars.
Events co-ordinators should not only plan and execute events but should engage with attendees post events both in terms of nurturing them into users and customers.
Website and SEO
Your website is key to success. It requires constant updating and not just once a year face uplift.
Secondly, it needs to be found by search engines when keywords are used.
Build a team with:
- Website designers.
- Bloggers.
- SEO specialists.
Make it easy to share online. Enrich with videos. Keep it current.
Public Relations
Public Relations (PR) could bring significant attention to your business and product.
PR is not just getting blogs and news sites to publish about you but also getting invited to speak at industry events and podcasts.
If your product is targeted at the world, you might want to build a PR Team that is geographically distributed.
Marketing Campaigns
From time to time, you need to run marketing campaigns, which could take significant time in planning and execution.
This could be from launching on Product Hunt and similar services to promoting product feature releases.
Marketing Campaign Co-ordinators need to collaborate with others in the marketing team as well as the rest of the organisation to ensure the campaigns are a success.
To execute above tasks well, systems, processes and tools are needed to be in place. If you are an Advanced Plan customer, please get in touch with us to learn more about these.
