Terhile Ikyo
About Me
Results-driven Growth Lead with 5 years of experience in driving business growth and success. Proven track record in developing and implementing scalable strategies to accelerate client businesses through data-driven digital marketing and advertising campaigns. Expertise in understanding customer behavior in online environments and leveraging key insights to optimize performance and achieve measurable results. Continuously expanding knowledge through professional development courses at Udemy & Skillshare.
Education
Digital Marketing Institute, Ireland
Growth Tribe, Armsterdam
Growth Marketing is data-driven marketing based on rapid experimentation. A mixture of Behavioural Psychology, Creative Marketing, Coding/Automation, and Data/Testing. This course is all about consumer-centric thinking, growth sprints and a scientific approach to rapid experimentation.
Work & Experience
Growth/ Innovation Lead (Freelance)
HOPS (Helping Other People Succeed) Global Ontario, Canada
• Initiate product marketing campaigns which gather and retains engaged consumers through use of Google Analytics, A/B tests, and social media platforms. • Created the startup’s website using WordPress + Elementor. • Lead inbound marketing efforts using Facebook Ads, SEO/SEM research, and copywriting efforts through a blog. • Increased sign ups 43% by redesigning lead capture process.
Growth Hacker
Import Yeti, USA (importyeti.com)
Import Yeti is a SaaS B2B free Bill of Landing search tool that helps Ecommerce and Amazon FBAs to source for suppliers in China as well who they supply in the USA. I worked with the CEO Dave Applegate to drive traffic to the platform from 800 to close to 10000 unique users in 3 months with no ad spend budget.
Product Partnership Manager (Intern)
YamaPay, USA
- Responsible for setting Product Go-to-Market strategy and vision for new areas of opportunity in the American markets - Working closely with marketing, product, operations, and business teams to identify impactful opportunities and drive partnerships to execution. - Identifying and leading exploratory discussions with potential strategic partners and evaluating and quantifying opportunities and presenting recommendations to the CEO.
