Meg Scheding
About Me
I’m a seasoned product, operations, and marketing startup consultant and advisor. I work with businesses to identify their best customers and validate product-market fit, build out a go-to-market plan, and help them grow and scale their customer demand, adoption, and retention practices. I was a technical product manager for 15+ years before becoming a product marketing exec, and strongly believe in the principles of product-led growth. I’ve held senior roles at startups (Fullscreen, CrownPeak), government agencies (Los Angeles DWP, NYC Department of Education), and large scale corporations (NBC, Demand Media). My passions are consumer social apps and the intersection of private and public civic engagement.
Education
Harvard College
Environmental Science & Public Policy
Work & Experience
Managing Partner
Clover and Crimson
Product strategy, business development, and online GM'ing. Services: + Product strategy & development + Product market fit + Go-to-market and launch planning + Pitching, raising, board presentations + User and stakeholder research + MVP definition and product roadmap + Product and ideation workshops + Business development and strategic partnerships Clients: + bonder (bonder.me) --> consumer social / community + TEESO (www.teeso.com) --> Ed tech + Intuit --> product marketing learning and development + MealShare (https://www.mealshare.pro/) --> nutrition and wellness + Welcome Tech (https://www.welcome.tech/) --> fintech and social impact + Second Spectrum (https://www.secondspectrum.com) --> sports and marketing tech + and stealth startups transitioning from "passion project" to full-blown business ===== Clover and Crimson is my strategy, business development and product innovation consultancy.
