Kiran Patel

Head of Marketing

Buhler

Selected to direct the global marketing for business area digital technologies encompassing sensor driven industrial automation equipment as well as SaaS products. Managed significant challenges regarding building high-performance marketing team of six direct reports to control additional business unit, while optimising the number of initiatives and creativity. Led 6 direct reports, £2M budget, global marketing strategy, market insight generation, product portfolio, go-to-market planning, value proposition development, segment marketing plans, demand generation/integrated marketing communication, digital marketing initiatives, sales lead pipeline management, CRM, and sales enablement. Key Accomplishments:  Recognised for increasing 100% sales in price sensitive segments by directing market insight and go-to-market planning, including convincing key stakeholders to address product portfolio gap.  Reduced sprint cycle from four months to one month for SaaS products. Steered the development of clear business model, compelling value propositions and sales enablement tools, which accelerated feedback speed.  Optimised sales response time from five to two days and understanding of the ROI through the development of robust segment strategies, including sales and marketing qualified leads criteria and conversion benchmarking.