About

CareSmart is a seed-stage platform that offers non-invasive remote monitoring to anyone living alone with a healthcare need. This allows a family member or a care team to remotely monitor activities in line with a daily routine. CareSmart give you the knowledge that this person is ok, will identify if they might need immediate help, or if there are changing patterns in behaviour that we should be aware of.

About the opportunity

We are closing in on our fee-free pilot to customers, expected to be quickly followed by a full launch. We are looking for volunteers to help build the marketing strategy through to execution.

Acquired work experience

The Marketing Strategy opportunity will give you the experience towards a career as a marketing director, by helping to define the marketing strategy, design and build the platforms for a class-leading healthcare business. Your work with care smart will be philanthropic by virtue of both volunteer and supporting the health of others.

Responsibility

We need volunteers help to build marketing strategy inline with the business growth expectations. The initial focus is the fee-free pilot. However, within 3-5 months we expect to launch to a specific demographic – the private market. By that we mean people with family members or loved ones that are at risk due to deteriorating health levels, have specific care needs or for whom they have a general day-to-day concerns.

  • The Strategy – pre-market, launch, growth strategy (demographic driven targeted plan
  • Build a strong recognisable brand – logo, collateral, artwork, style guide etc
  • Creating a social media presence for the CareSmart brand
    • Facebook, Instagram, LinkedIn etc. (including sourcing best available URLs)
      Growing connected network
      Likes/ shares/ interaction
  • Blog writing
    • Healthcare and healthcare tech (the right sub-niche to support CareSmarts concept

Acquired skill

Potential skills you might learn or experience you will gain as part of this opportunity.

  • Building a brand
  • Building a marketing strategy
  • Marketing business launch

Endorsements

  • We will provide a Linkedin testimonial via the CareSmart brand
  • Allow you to add CareSmart to your Linkedin Profile.
  • Write Linkedin Post thanking you for your contribution.
  • Share the same on Twitter
  • Give you a free trail of the product for 3 months and reduced rates for 12 (can be used by yourself or a family member)

Disclaimer

This is a voluntary position, i.e. there is no direct financial compensation, promise of future paid work or any taxable benefit in kind.

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