Jonathan Richards
About Me
Hi I’m Jonathan
✔ I support business leaders within customer-centric organizations in achieving business growth through a process of identification, strategical design, and deployment of tactical solutions to their marketing problems, consistently delivering top-line revenues in excess of £20m+ per annum and development of ongoing bottom-line profitability. To date, I have supported businesses ranging in size (£10m-£250m+), across the manufacturing, engineering, and tech-sector both on a national and global basis.
✔ I am told that as a Marketing Director my interesting mix of both marketing and an engineer’s mindset uniquely enables me to show creativity and technical perception in my work. Combining left brain and right brain thinking allows me to drive marketing ROI within challenging portfolios of products & services.
✔I personally value building trusted and inclusive relationships within diverse sets of stakeholders, and commercial & technical teams. Through reflection, I have developed an empathy led, servant style leadership that others respond positively toward. This gives me a great platform to break down barriers, influence performance, and bring the most out of the teams I am part of.
Some outcomes from my roles include:
– A global product launch that generated $120m+ sales in 2 years
– Reset digital strategy increasing MQL (191%) and SQL by (130%) lowering the total cost of customer acquisition by 30% and adding £4m+ of revenue.
– Created marketing initiatives to produce £1.2m (5% of T.O) of additional revenue without increasing the marketing budget
– Delivering £845k (+11% PY) digital marketing and tele-lead generated UK revenue
– Achieving £2.5m stretch target (+25% PY) revenue across 10 distributors
– Increased visibility by 43% across key segments (6% PY)
– Supporting double-digit YOY growth (19% in £100m business & 11% in £200m business) through transformative marketing
– Developed a diverse and inclusive marketing team of 10 direct and in-direct (remote) reports.
I’m experienced in
* Coaching, managing, mentoring, and development of internal + external direct and indirect reporting teams.
* Creating trust, diversity, + inclusiveness
* Senior leadership
* Building brands globally
* Budget management (c£1.2m+), forecasting, P&L, + planning experience
* Direct + In-direct channel marketing
* Matrix-based
* Employee engagement
* Fellow of the CIM
Contact me via InMail or on +447519 152952
